Live Poster Session: Zoom Link
Abstract: International sports viewership is closely related to feelings of patriotism for countries around the world. Sports patriotism is defined as a feeling of pride in a country resulting from the country’s performance in sports. International research has found that younger age groups reported a higher level of sports patriotism after viewing sports media. However, there is little research on other demographic preferences. Based on sports media representation, both positive and negative associations of females conflict with whether females are more or less likely to have a high level of sports patriotism. Additionally, despite a high level of racial diversity on America’s national level sports teams, there is no substantial literature on the effect of racial groups on sports patriotism in the United States. Data from the 2014 General Social Survey (GSS) was used to look at (a) establishing the relationship between sports patriotism and gender; and (b) determining whether the relationship between sports patriotism and gender are associated with race and age. Contradictory to previous literature, older age groups were significantly more likely to show sports patriotism than younger age groups. Gender and race were found to be insignificant in the study. These results suggest that sports media is generally representative of both males and females as well as reaching racial diversity levels, but is doing a better job of promoting nationalist attitudes in older audiences.
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