Live Poster Session: Zoom Link
Abstract: Recent research has indicated that highly partisan individuals tend to consume polarized media. In addition, there is also limited research which indicates that individuals with higher interest and engagement levels in politics tend to have stronger political ideologies. Rhetoric on social media indicates that the fractures within our society are furthered by individuals of opposing political parties accusing one another of ignorance. This research aims to answer this question by exploring the relationship between political engagement and ideology. ANOVA analysis indicated that the relationship between political ideology and political engagement is not significant but that the relationship between household income and political engagement is. This is intriguing because it creates avenues to target areas to increase engagement. More comprehensively this research is useful to be disseminated to voters to discourage antagonistic rhetoric and to hopefully create a more harmonious society.
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